A day in the life of the Crunch Fitness Franchise CEO.
Midgley wakes up between 4:30 and 5 a.m. every day-
Midgley wakes up bright and early, usually between 4:30 and 5 a.m. And naturally, the fitness franchise CEO starts off his day with a workout.
He heads to his basement to exercise for about an hour.
Stretching is a key part of his workout.-
The home gym features six cardio machines, stretching mats, and “all your traditional weightlifting equipment,” the Crunch Fitness Franchise CEO told Business Insider.
“I’m pretty much a standard weight-lifting-and-cardio guy,” he said. To start, Midgley uses foam rollers as part of a comprehensive stretching exercise.
“I never used to stretch when I was younger,” he said. “But I’ve got to do a full stretching routine every day.”Along with cardio, he said that stretching is something he never skips during a workout.
When it comes to exercise, Midgley considers himself a ‘balanced guy.’
Midgley said he typically focuses on working out a different body part each day of the week — although sometimes he’ll squeeze in two leg days.
As for his favorite workout routines, he said he likes to mix things up. “I’m a balanced guy,” Midgley said. “I don’t favor anything. You’ve got to work everything.”
He arrives at work between 8 and 9 a.m.
Midgley said he usually arrives at Crunch Franchise’s Portsmouth, New Hampshire headquarters between 8 and 9 a.m. He said he kicks things off by checking the sales stats at the various Crunch Fitness franchise locations across the US.
“I get my daily stat report and I click through every club to see if there’s anything that needs to be paid attention to,” he said.
The CEO said he keeps an eye out for best practices.
During this morning analysis, Midgley said he strives to identify things like superb sales-based techniques, great member events, or cost-slashing club-building strategies.
He said that typically, Crunch Fitness opens five to seven clubs a month, but things are slower in the summertime. According to Midgley, his team is “constantly trying to disseminate the best information.”
“What we do is we look for the best practices that are going on in the business,” he said.
