ABOUT US          

Partner with Dirt Cleaners – India’s Emerging Car Care Brand

Are you passionate about cars and driven to build a successful business?
Join hands with Dirt Cleaners, a Hyderabad-based automotive detailing brand known for quality, innovation, and customer trust.

We specialize in:

• Ceramic Coating

• Paint Protection Film (PPF)

• Window Films

• Vinyl Wrapping

• Professional Car Detailing

With our franchise model, you gain access to:

• Proven business systems

• Technical training & marketing support

• Premium products & equipment

• A growing community of auto care entrepreneurs

Now inviting franchisee applications across India.
Be part of a brand that values excellence, performance, and innovation in every service.

FOUNDED

November 2021
Dirt Cleaners was born out of a passion for automotive excellence and a vision to redefine car care in India. Since our inception in Hyderabad, we’ve grown into a trusted brand recognized for innovation, precision, and quality in detailing services.

FRANCHISING SINCE

With a proven business model and growing demand for premium car care, Dirt Cleaners opened its doors to franchising in 2025. Our goal is to empower passionate entrepreneurs across India to build thriving auto detailing studios backed by our expertise, training, and brand credibility.

UNITS (CURRENT LOCATIONS)

Dirt Cleaners proudly operates its flagship studio in Hyderabad, delivering exceptional car detailing services and setting the benchmark for all future franchise locations.

UNITS ( EXPANSION LOCATIONS)

Across Telangana
Dirt Cleaners is actively expanding its footprint across Telangana. We are inviting passionate franchise partners from cities including Warangal, Karimnagar, Nizamabad, Khammam, and beyond to bring premium car care services to their local markets.

INVESTMENT ( EXPECTED)

The expected investment to start a Dirt Cleaners franchise is approximately ₹20 Lakhs. This includes setup, branding, initial inventory, training, and marketing support — everything you need to launch a premium auto detailing studio with confidence.

FRANCHISE FEES

₹3 Lakhs
This one-time franchise fee grants you the rights to operate under the Dirt Cleaners brand, along with initial training, operational support, and exclusive territorial rights within your chosen location.

ROYALTY FEE     

At Dirt Cleaners, we believe in supporting our franchise partners from the ground up. That’s why we charge no monthly royalty fee, allowing you to maximize profits while growing your business with our full support.

AREA (SQ.FT.)

Minimum 1200 Sq. Ft.
A Dirt Cleaners franchise requires a minimum space of 1200 sq. ft., ideally located in a high-visibility area with easy vehicle access. This space accommodates the service bay, customer lounge, and equipment zones for efficient operations.

RETURN ON INVESTMENT (EXPECTED)

Expected ROI: 100%
Franchisees can expect up to 100% return on investment, thanks to Dirt Cleaners’ high-demand services, strong brand value, and operational support — making it a rewarding venture in the fast-growing auto care industry.

PAYBACK PERIOD( EXPECTED)

Expected Payback Period: 1 Year
With the right location and consistent effort, franchisees can expect to recover their initial investment within 1 year. Our proven business model and demand-driven services make this a highly achievable milestone.

FINANCING ASSISTANCE             

Franchise Alpha Support
Need help getting started? Required financing assistance will be provided by Franchise Alpha, ensuring a smoother onboarding process and helping you launch your Dirt Cleaners franchise with confidence and clarity.

NUMBER OF EMPLOYEES ( REQUIRED)

Minimum 5 Employees
To ensure smooth day-to-day operations and maintain service quality, each Dirt Cleaners franchise should have at least 5 trained employees, covering detailing, customer service, and administrative roles.

TRAINING SUPPORT     

Comprehensive Training Provided
At Dirt Cleaners, we ensure every franchise partner is set up for success. Complete training will be provided by our expert team, covering technical services, customer handling, and business operations — both at our facility and on-site.

MARKETING SUPPORT 

Initial 3 Months Covered
To help you gain traction quickly, Dirt Cleaners provides complete marketing support for the first 3 months. This includes digital promotions, local campaign strategies, social media content, and branding assets to kickstart your visibility and sales.

TRAINING LOCATIONS

Hyderabad
All franchisees will undergo hands-on training at our flagship facility in Hyderabad, where they’ll learn service techniques, business operations, and customer engagement under the guidance of industry experts.

TRAINING DAYS

10 Days
Each franchise partner will undergo an intensive 10-day training program covering service execution, equipment handling, business management, and customer service — ensuring you’re fully prepared to run a successful Dirt Cleaners outlet.

AGREEMENT TERMS   

3 Years
Each Dirt Cleaners franchise is offered with a 3-year agreement term, renewable upon mutual consent. This provides long-term stability and a structured framework for business growth and operational consistency.

EXCLUSIVITY OPTION    

No Territorial Exclusivity
Under the Dirt Cleaners franchise model, no territorial exclusivity is provided. This approach ensures fair and open market opportunities, while encouraging high performance and customer satisfaction across all locations.

RENEWAL TERM

3 Years
The franchise agreement is renewable for an additional 3-year term upon successful completion of the initial term and mutual agreement. Renewal ensures continued brand partnership and ongoing support for long-term success.

STAFF RECRUITMENT SUPPORT

Support Provided by Us
Dirt Cleaners will assist in recruiting the right staff for your franchise, helping you onboard skilled professionals for detailing, operations, and customer service — ensuring your business runs smoothly from day one.

OPERATIONS MANUAL SUPPORT

Comprehensive Manual Provided
Dirt Cleaners provides a detailed Operations Manual to every franchisee. This step-by-step guide covers service protocols, daily procedures, brand standards, and business practices — ensuring consistent quality and smooth operations across all locations.

MARKETING MATERIAL SUPPORT           

Complete Support Provided
Dirt Cleaners will supply professionally designed marketing materials including brochures, banners, social media creatives, and promotional templates — helping franchisees launch and grow with strong brand visibility from day one.

SITE SELECTION SUPPORT           

Assistance Based on Requirement
Dirt Cleaners offers site selection guidance as per your specific requirements, helping you identify suitable locations with optimal visibility, accessibility, and market potential to set up a successful franchise outlet.