Introduction

If you’re exploring franchise opportunities in India’s booming food sector, one name stands out — 34 Chowringhee Lane. Known for popularizing Kolkata-style Kathi Rolls in Delhi and beyond, the brand has grown from a humble outlet to a successful QSR chain with national ambitions. In this exclusive interview, we speak with Mr. Risshi Kapoor, the Founder of 34 Chowringhee Lane, about the brand’s journey, its franchise model, and exciting plans for the future.

Meet the Founder: Mr. Risshi Kapoor

Risshi Kapoor launched 34 Chowringhee Lane on 8th July 2004, opening the first outlet near South Campus, Delhi. While studying Hotel Management, he noticed a clear gap in the city’s street food scene — the absence of authentic Kathi Rolls that were so common in his hometown, Kolkata.

“Kathi Rolls were an everyday delight growing up in Kolkata. In Delhi, I missed that flavor and realised there was a huge market waiting to be tapped. That insight led to the launch of 34 Chowringhee Lane,” shares Risshi.

In 2013, Anissha Kapoor joined the business as Chief Operating Officer (COO), strengthening the company’s operational foundation and helping scale the brand to new heights.

The 34 Chowringhee Lane Legacy

Over the last two decades, 34 Chowringhee Lane has become a cultural reference in Delhi NCR. The brand name itself has become synonymous with Kathi Rolls, with customers often heard saying: “Chal Chowringhee khaane chalte hain!”

As a pioneer in its category, the brand has inspired many others — with some even mimicking the name. However, authenticity, consistency, and a first-mover advantage have kept 34 Chowringhee Lane at the forefront.

What Makes the Franchise Stand Out?

Here’s why the 34 Chowringhee Lane franchise continues to attract entrepreneurs and food lovers alike:

• Authentic Kolkata-style Kathi Rolls
• A strong and recognisable brand across Delhi NCR
• Wide menu offerings: Shawarma, Momos, Fries, and Curry Combos
• Proven takeaway model with fast ROI and high margins
• Systems backed by more than 20 years of experience

The format is compact, delivery-friendly, and cost-effective — perfect for urban and semi-urban markets.

34 Chowringhee Lane

Who Can Become a Franchisee?

Unlike many food chains that only seek financial investors, 34 Chowringhee Lane is looking for passionate, hands-on partners.

“We offer full backend support to every franchisee,” says Anissha Kapoor. “But the success at outlet level depends on the franchisee’s commitment to daily operations and maintaining our quality standards.”

The ideal franchise partner is someone who:

• Is passionate about food and service
• Can manage day-to-day store operations
• Believes in long-term brand building

Plans for Expansion

The brand is entering its next phase of growth with focused regional expansion, targeting:

• Doubling its store count in Delhi NCR
• Launching in Mumbai, Greater Mumbai, and Pune

“This is a strategic moment for the brand. The QSR segment is growing, and we’re ready to capture new markets with the right partners,” explains Risshi.

Menu & Business Format

Although known primarily for its Kathi Rolls, the menu also includes:

• Shawarma wraps and platters
• Momos (steamed and fried)
• Loaded fries
• Indian-style curry combos

The takeaway and delivery-friendly format reduces rental and labor costs while maximizing delivery potential. This makes the franchise model more accessible, scalable, and highly profitable.

Strategic Partnership with Franchise Alpha

To accelerate its expansion, 34 Chowringhee Lane has partnered with Franchise Alpha, a leading franchise consulting firm known for scaling food brands across India.

“Our early discussions with Franchise Alpha have been very encouraging,” shares Risshi. “We look forward to achieving meaningful growth targets while maintaining the integrity and values of our brand.”

Franchise Alpha will assist in strategic franchisee onboarding, territory planning, and go-to-market execution.

The Vision Ahead

With a stable foundation and clear roadmap, 34 Chowringhee Lane is poised for exponential growth.

“We aim to cross 200 stores in the next 5 years, including entry into international markets,” says Risshi. “With the right partners and consistent execution, we believe this brand will remain a category leader well into the future.”

Conclusion

The 34 Chowringhee Lane franchise is more than a business — it’s a chance to build a legacy with one of India’s most recognisable food brands. With a proven track record, efficient systems, and strong consumer demand, the opportunity is both profitable and purpose-driven.

Want to open a 34 Chowringhee Lane outlet in your city?
Partner with a brand that’s trusted, scalable, and built for long-term success.