ABOUT US

At We Chai, every cup tells a story of passion, purity, and innovation. We source only the finest Assam tea leaves, handpicked and crafted into our signature blends that bring out authentic, smoky flavors — highlighted by our famous Tandoori Chai.

From humble beginnings, we have grown into a pan-India sensation with 1000+ outlets across India and Sri Lanka, delighting millions of tea lovers daily. But we’re more than just chai — our menu includes a wholesome mix of comfort foods like Maggi varieties, sandwiches, bread omelets, and quick bites, making us a favorite hangout for all ages.

Driven by quality and affordability, We Chai is redefining the tea café experience — trendy, welcoming, and profitable.

FOUNDED

Established in 2019, We Chai set out to create a unique tea experience that blends tradition with innovation. In just a short span, the brand has captured the hearts of tea lovers with its signature Tandoori Chai and diverse menu, laying a strong foundation for one of the fastest-growing tea café chains in India and beyond.

FRANCHISING SINCE

Since 2020, We Chai has been empowering entrepreneurs across India and Sri Lanka to be part of a fast-growing tea revolution. With a low-investment, high-return model, we’ve built a proven franchise system that ensures success even for first-time business owners.

Backed by end-to-end setup support, training, and marketing assistance, our franchise partners step into business with confidence — and start seeing returns right from the first month.

UNITS (CURRENT LOCATIONS)

We Chai has already brewed success stories across multiple regions, with thriving outlets in Tamil Nadu, Kerala, Karnataka, Telangana, Andhra Pradesh, Odisha, West Bengal, and Sri Lanka.

Our growing footprint showcases the brand’s wide appeal and adaptability — from bustling metros to emerging towns, We Chai outlets are winning hearts and driving strong customer loyalty everywhere we go.

UNITS ( EXPANSION LOCATIONS)

With a strong foundation already in place, We Chai is now expanding Pan India. This means wherever you are — from metro cities to tier-2 and tier-3 towns — you have the opportunity to bring our famous Tandoori Chai experience to your community.

Our flexible formats and scalable model make it possible to set up outlets in high streets, malls, tech parks, and even compact neighborhoods — ensuring high visibility, fast footfall, and lasting profitability.

INVESTMENT ( EXPECTED)

Starting your own We Chai franchise requires a minimum investment of just ₹3,25,000.

With such a low entry cost compared to other food & beverage brands, you can own a trendy, high-demand tea café that delivers strong margins and quick returns — making it one of the most affordable yet rewarding franchise opportunities in the market today.

FRANCHISE FEES

For just ₹1,99,000, you gain the rights to operate under the trusted We Chai brand — a name already loved by thousands of customers across India and Sri Lanka.

This one-time fee gives you access to our proven business model, comprehensive training, marketing support, and operational expertise, ensuring you start your entrepreneurial journey with confidence and credibility.

ROYALTY FEE     

At We Chai, we believe in letting our partners grow without unnecessary burdens. That’s why our royalty fee is Nil for the first 6 months — giving you the breathing space to stabilize operations and maximize your profits from day one.

Even after that, instead of a percentage cut, we keep it simple and transparent with a minimal fixed fee structure — ensuring you retain the bulk of your hard-earned profits.

AREA (SQ.FT.)

A We Chai outlet requires a minimum of just 100 sq.ft., making it one of the most space-efficient and flexible business models in the F&B industry.

Whether it’s a kiosk, a compact café, or a high-street outlet, our design and setup adapt seamlessly to the location — ensuring lower rental costs, faster setup, and higher profitability.

RETURN ON INVESTMENT (EXPECTED)

With We Chai, franchise partners enjoy an impressive 50% return on investment.

Thanks to our low setup cost, high-margin products, and strong customer demand, most outlets begin generating profits from the very first month. This makes We Chai not just a business — but a highly rewarding investment opportunity with long-term growth potential.

PAYBACK PERIOD( EXPECTED)

With We Chai’s low-investment, high-profit model, franchise partners typically achieve full payback within just 1 year.

Our strong brand presence, affordable pricing, and trending products like Tandoori Chai ensure consistent customer traffic — helping you recover your investment quickly while building a sustainable, long-term business.

FINANCING ASSISTANCE             

At We Chai, we make it easier for aspiring entrepreneurs to step into business ownership. If you’re looking to secure a business loan, our team provides a comprehensive project report to support your financing process.

This ensures you have all the necessary documentation and projections to present a strong case to banks or financial institutions — making your journey from planning to launching a smooth and confident experience.

NUMBER OF EMPLOYEES ( REQUIRED)

Running a We Chai outlet is simple and efficient — you only need a minimum of 2 employees to manage daily operations smoothly.

Our menu and processes are designed to be easy-to-execute, no-experience-needed, and we provide complete training to ensure your staff can deliver top-quality service from day one. This means lower staffing costs and higher profitabilityfor you.

TRAINING SUPPORT     

At We Chai, we believe your success begins with the right training. That’s why we provide comprehensive training directly at your outlet location — at no extra cost.

From preparing our signature Tandoori Chai to managing day-to-day operations, your team will be guided step by step to ensure consistency, quality, and customer satisfaction from day one.

MARKETING SUPPORT 

With We Chai, you don’t have to worry about creating campaigns or designs — we’ve got it covered. All marketing-related designs and promotional creatives are provided directly by the brand, ensuring your outlet always reflects our strong and trendy brand identity.

From digital promotions to in-store branding, we equip you with everything needed to attract customers, build visibility, and boost sales right from launch.

TRAINING LOCATIONS

All training is conducted directly at the franchisee’s outlet location, ensuring your staff learns in the actual working environment. This hands-on approach allows your team to gain practical experience, build confidence, and master operations quickly — making your launch seamless and hassle-free.

TRAINING DAYS

Our training program is designed to be quick, focused, and effective. In just 2 to 3 days, your staff will be fully equipped with the knowledge and skills to operate your We Chai outlet efficiently.

From preparing our signature recipes to handling customers and managing day-to-day operations, we make sure your team is ready to deliver excellence from day one.

AGREEMENT TERMS   

Every We Chai franchise agreement comes with a 3-year term, giving you ample time to establish and grow your outlet while enjoying the full benefits of our brand support, training, and marketing.

This structured timeframe provides stability, clarity, and confidence — ensuring both the brand and our partners work hand in hand toward long-term success.

EXCLUSIVITY OPTION    

At We Chai, we protect our partners’ interests by offering exclusivity within a 2 km radius of your outlet.

This ensures your franchise enjoys a dedicated customer base and minimized competition from within the brand — giving you the space to maximize sales and establish strong local market dominance.

RENEWAL TERM

STAFF RECRUITMENT SUPPORT

At We Chai, we keep operations simple. While we provide complete training and operational guidance, staff recruitment is managed directly by the franchisee.

This gives you the flexibility to hire locally, reduce costs, and choose employees who best fit your outlet’s needs, while we take care of training them to match our brand standards.

OPERATIONS MANUAL SUPPORT

To make running your outlet simple and efficient, We Chai provides a complete Operations Manual.

This step-by-step guide covers everything from daily store management to recipe preparation and customer service standards, ensuring you and your team can deliver consistent quality and smooth operations every single day.

MARKETING MATERIAL SUPPORT        

As a We Chai franchise partner, you’ll receive all essential digital marketing designs directly from the brand.

From social media creatives to promotional campaigns and in-store visuals, we ensure your outlet always has professional, on-brand materials that attract customers, build loyalty, and keep your business buzzing.

SITE SELECTION SUPPORT           

Choosing the right location is key to your success — and at We Chai, we’re with you every step of the way. Our team provides expert site selection support, helping you identify high-potential areas with strong footfall and visibility.

With our guidance, you can be confident your outlet is set up in a profitable location that maximizes customer reach and business growth.