Exclusive Interview with Dr. Sayantani Bhattacharjee, Founder & CEO of Better Life
In the realm of healthcare, Better Life has emerged as a beacon of hope, dedicated to providing quality medical services at the last mile. Below is an Exclusive Interview with Dr. Sayantani Bhattacharjee, Founder & CEO of Better Life who sheds light on her association with the brand, the inspiration behind its inception, unique characteristics that set Better Life apart, franchisee expectations, future goals, and the experience of working with Franchise Alpha.
Q: Please mention your name and position in “BETTER LIFE.”
A: I am Dr. Sayantani Bhattacharjee, Founder & CEO of Better Life.
Q: How long have you been associated with the brand “BETTER LIFE,” and what inspired you to start it?
A: Better Life was started in February 2021 by me. The lack of medical services in rural Assam has always been alarming, but the COVID era highlighted this issue even more. People in villages were left to suffer and die due to the absence of healthcare facilities in their vicinity and the restricted access caused by the lockdown. This inspired me to start Better Life with a mission to provide quality healthcare at the last mile. We are committed to offering comprehensive primary care OPD-based services at an affordable cost, making it accessible to all.
Q: Please mention any unique characteristics of the brand “BETTER LIFE” that make it different from others.
A: Better Life stands out with several unique characteristics:
- We are the only private healthcare facility provider in these areas offering quality-driven comprehensive services under one roof.
- We provide technology-driven healthcare services that expedite diagnosis and often overcome logistical challenges.
- Free medical consultation throughout the year for an annual cost of only INR 50.
- A unique loyalty program for our beneficiaries.
- The widest range of services, including doctor consultation, optical shop, diagnostics, pharmacy, emergency care, and day care facilities.
- Many first-of-its-kind services.
- Extensive field activities that enhance accessibility for patients.
Q: Who can be a franchisee for “BETTER LIFE”? (Franchisee profile expectation)
A: We welcome individuals who are passionate about healthcare, especially at the last mile. Prior experience in the healthcare industry would be an added advantage. Franchisees should possess an entrepreneurial mindset, be open to new ideas, and have the capability to establish, expand, and operate the brand in their respective geographies. A sound financial background to sustain the business during the initial gestation period is also necessary.
Q: Where do you want to see the brand “BETTER LIFE” in the next financial year? What is the planned target/goal the brand wants to achieve?
A: With Better Life, my goal is to expand our presence across the North East and Eastern India in the next 5 years, establishing 100 centers in total.
Q: Can you elaborate more on the products/services provided by “BETTER LIFE”?
A: Better Life offers an extensive range of products and services, including:
- Doctor Consultation
- Diagnostics – Pathology, ECG, Ultrasound
- Pharmacy
- Eye care and Optical shop
- Vaccination
- Family planning & Contraception services
- Oxygen & Nebulization
- Emergency care
- Healthcare packages
- Day care facilities
- Physiotherapy
- Dietitian services
- Home collection of blood samples
- Ambulance services
- Teleconsultation services
- Membership/Loyalty program
Q: How has your experience been with Franchise Alpha so far?
A: Franchise Alpha has been extremely professional and transparent in their approach from the beginning. I appreciate the approachability of the organization’s head, which has made the experience lucid. Furthermore, Franchise Alpha’s affordability and pocket-friendly nature have been notable.
Q: What are your expectations from Franchise Alpha?
A: Our expectations from Franchise Alpha include:
- Brainstorming sessions while discussing and finalizing the franchise model.
- Assistance with the legal implications of running a franchise business.
- Prompt marketing and deal closures.
- Guidance regarding franchise operations.
Q: Where do you see the brand “BETTER LIFE” in the long run with Franchise Alpha by your side?
A: With Franchise Alpha by our side, I envision Better Life being the top choice for franchisees interested in investing in healthcare, which is the most sustainable industry in the world today. I also see Better Life achieving its mission of establishing 100 centers with the support and guidance of Franchise Alpha.
Dr. Sayantani Bhattacharjee’s Better Life is transforming the healthcare landscape, reaching the unreached and providing affordable, comprehensive medical services. With its unique characteristics, ambitious goals, and the support of Franchise Alpha, Better Life is poised to revolutionize healthcare in the North East and Eastern India, ensuring a “better life” for all.
