Introducing NYKD EBO: Revolutionizing Lingerie Shopping in India

Welcome to the forefront of lingerie retail – NYKD EBO, India’s premier omni-channel brand dedicated to simplifying lingerie shopping for every Indian. At NYKD, we believe in more than just selling lingerie; we’re on a mission to make this essential category more approachable, empowering women across the nation.

Our foundation rests on five pillars, each meticulously crafted to redefine the lingerie shopping experience:

1. Building the Brand: We’re not just selling lingerie; we’re building a community. Through strategic branding initiatives, we aim to establish NYKD as the go-to destination for lingerie, fostering trust and loyalty among our customers.

2. Educating Women: Knowledge is power, especially when it comes to lingerie. We’re committed to educating women about the importance of proper fit, fabric, and care, empowering them to make informed choices that enhance their comfort and confidence.

3. Promoting Conversations and Fittings: At NYKD, we understand that lingerie shopping can be intimidating. That’s why we prioritize personalized fittings and open conversations, creating a safe and supportive environment for every shopper.

4. Display of Technically Superior Products: Quality is non-negotiable. We curate a range of technically superior lingerie products that prioritize comfort, durability, and style, ensuring our customers get the best value for their investment.

5. Financially Strong Model: Our success is not just measured in sales figures; it’s reflected in our robust financial model. With a store payback period of less than 2 years, a breakeven typically under 1 year, and a store-level EBITDA of 18% – 20%, we offer a financially sound opportunity for investors.

But our commitment to financial strength doesn’t end there. We maintain stringent benchmarks and checkpoints, including clean two years of full earnings, rigorous competition benchmarking, and meticulous footfall analysis. With management ownership of each store, we ensure accountability and drive towards sustainable growth.

Join us on our journey as we redefine lingerie shopping in India, one empowered customer at a time. Experience the NYKD difference today.

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