Global Franchising Models
The world of franchising has been on a consistent rise over the years. It has become a popular way of doing business, and many entrepreneurs are opting for it. Franchising is a business model where a company (franchisor) grants the right to use its brand, products, and processes to another person or company (franchisee) in exchange for a fee. In this blog post, we will discuss three different global franchising models that have proven to be successful.
Master franchising – Master franchising is a franchising model that involves the franchisor granting the rights to a master franchisee to operate and sub-franchise in a specific geographic area. The master franchisee then has the right to grant sub-franchise licenses to other franchisees. The master franchisee is responsible for training, supporting, and overseeing the sub-franchisees within their territory. This model is popular in countries where the franchisor may not have the resources or expertise to operate in that specific region.
Conversion franchising – Conversion franchising is a model where an existing business converts to a franchise. This model is popular with businesses that have already established a brand name and have a proven business model. The business owner decides to franchise their business, and they become the franchisor. The existing business is then converted into a pilot franchise, and the franchisor uses this as a model for other franchisees to follow. This model is popular with businesses that want to expand their presence quickly.
Area development franchising – Area development franchising is a model where the franchisor grants the rights to a franchisee to open and operate a specific number of franchise locations within a specified geographic area. The franchisee is responsible for opening and operating these locations within a specified time frame. This model is popular with franchisees who have the resources and expertise to open and operate multiple locations.
Franchising is an excellent way to start a business without having to start from scratch. It provides entrepreneurs with a proven business model, training, support, and a recognizable brand name. The three different global franchising models discussed in this blog post are just a few examples of the many franchising models available. It is essential to do your research and choose a model that is suitable for your business goals and resources.