• Name: Mohammed Parekh
• Position: Director of Parekh Gadgets Private Limited (A Parekh Group Company)

Parekh Gadgets Private Limited is a part of Parekh Group of Companies, established since year 1945 with a vision of honesty, truthfulness and quality. iMee brand is a brain-child of Parekh Group having verticals in different categories like LED Lights, Fans, Irons, Personal Care, Perfumeries, LED Television, Air Conditioners etc. In iMee product portfolio, the vision is very clear, quality, quality & quality is the prime target and our products speak of it!

“Quality isn’t Expensive its PRICELESS”. The brand starts with this tag line and ends with this tagline, be it a small product or a bigger product, every product in iMee is unique with competitive prices.

Distributors or Wholesalers who are already into LED TV line or supportive line like appliances or electronics and having experience of electronic products distribution ecosystem can become our distributor for a particular city, or in case of a bigger city, there may be more than one distributor in a city depending on the geographical balance of the city. Whereas, people having bigger infrastructure in a wider area can go for Super Stockiest module. The goods flow is like iMee supplies to Super Stockiest, Super Stockiest supplies to Distributors, Distributor supplies to Retailers and Retails sell the goods to end consumers.

Focus on building iMee is very clear as mentioned above, we don’t want iMee to run in the number race which majority of the brands are doing so, rather our approach is to “earn” customers or distributors which will stay with us forever rather than buying them through short term policies. Currently, iMee is growing at a pace of 100% every quarter as we are aggressively launching more and more products in it, our vision is to have each and every appliance which a human being uses in his day to day life.

iMee Products are different from the market league, we have given attention to details for every minute thing, for example, all the TV brands come in brown boxes, but iMee TV’s come in colorful boxes, this is a small yet powerful example that if a brand can spend more on just boxes, people can imaging that he must have done for the product.

It’s good overall and hopefully be the good business relations which can be better for both parties.

Expecting Franchise Alpha to build a good team of distributors having required experience, if this is successful, the we have a studio module for which we can move ahead.

We aim to gain a good market era and wide customer base also better channel response from Franchise Alpha.