ABOUT PRETTYSECRETS

1. PrettySecrets is a young, fun & aspirational brand for the new Indian woman that is confident, happy & stylish. It’s extensive range of Bras, panties, nightwear, swim & work-out wear is aspirational yet reasonably priced.
2. A segment leader online, the Brand retails at PrettySecrets.com along with online marketplaces such as Myntra, Jabong, Flipkart, etc.
3. Having raised multiple rounds of Private Equity investment from reputed investors including Orios VP, RB Investments Singapore, Indian Angel Network, India Quotient & Harvard Business School Alumni Angels India, the brand is committed to becoming the largest lingerie brand in India.
4. PrettySecrets is now launching Exclusive Brand Stores and SIS formats.

BRAND VALUE PROPOSITION

1. PrettySecrets is the only lingerie brand in India that can create a viable & credible retail value proposition
2. Over 500,000 existing customers online has created considerable brand recall in the relevant TG
3. Deliver a seamless, one-of-a-kind, omni-channel experience, blurring the lines between digital & physical
4. Cross category focus servicing the customer’s entire lingerie shopping needs
5. 100% Private Label brand affords high margins & strict quality control
6. Concentrated effort on brand marketing & CLM

FOFO (Franchise Owned & Franchise Operated)

=> Space Required: 300 – 500 sq. ft. Carpet Area

=> Investment will be done by franchisee (Store set up + Inventory) => Day to day operations & expenses will be taken care by Franchisee

=> 35% Margin on sale value of products (Additional margin up to 2% can be provided based on Audit score of the store)

Franchisor Support:

=> Store location finalisation

=> Marketing & Branding

=> Product, Inventory

=> Customer services, operations manual, Recruitment, Training, etc.

=> Area Sales / ops executive to drive sales of stores in the given city / territory

VIDEO

STORE PHOTOS