The Success Story Of Natural Ice Cream.
Natural Ice Cream is an ice cream brand owned by Mangalore-based Kamaths Ourtimes Ice Creams Pvt. Ltd. It was founded by Raghunandan S Kamath who opened its first store at Juhu
Salmon Fresh Foods Pvt Ltd the master franchise of Naturals ice cream for Goa and Belgaum recently inaugurated their rebranded store in Panaji, opposite Don Bosco High School. Redefining the combination of traditional and modern creativity, Naturals ice cream, India’s highest retail seller of artisan ice cream, whose core values lie in embracing tradition and staying true to the natural roots. The seasonal fruit ice creams are sitaphal (custard apple), tender coconut, chikoo, papaya-pineapple, muskmelon etc; dry fruit ice creams: roasted almond, kaju kismis, coffee walnut etc, and chocolate ice creams: chocobite, choco cream and choco-almond. Additionally, you can enjoy milkshakes and malai with fresh fruit pieces. With an enticing selection of flavours to choose from, Naturals promises original tastes to satiate your taste buds. – Natural Ice cream.
Market-
The chain currently has 135 stores across India, with 8 stores under direct control and the rest as franchised locations. The stores are present in key cities of Maharashtra,West Bengal, Karnataka, Goa, Telangana, Kerala, Gujarat, Madhya Pradesh, Chhattisgarh,Punjab, Rajasthan, and Delhi NCR Region. In the fiscal year 2014–2015, with a total retail area of 60,000 sq. ft, the chain’s annual retail turnover crossed Rs. 115 crores.
- The brand’s only production facility is situated in Charkop, a suburb of Kandivali in Mumbai, India.
- The company supplies to its own stores everyday, which is unique in the Indian ice cream industry.
- The company spends less than 1% of its sales revenues on advertising, relying instead upon brand recognition and word of mouth to attain revenues.- Natural Ice cream