Williams-Sonoma, Inc. has partnered with Reliance Brands Limited to bring Pottery Barn, Pottery Barn Kids and West Elm to India for the first time through a franchising agreement.

The first stores, set to officially open in Mumbai in early 2020, will launch alongside e-commerce websites for the country.

“We currently operate retail and franchise stores across the world with company-owned stores in the United States, Canada, Australia and the United Kingdom. Our franchise network includes countries throughout the Middle East, South Korea, the Philippines and Mexico,” said Ronald Young, executive vice president, global, of Williams–Sonoma. “Adding Reliance to our franchisee network is a significant step in our continuing global expansion. As India’s largest retail company, we look forward to a strong relationship and long-term success with Reliance Industries as we prepare to open our first stores in India.”

Reliance Brands Ltd., a subsidiary of Reliance Industries Group, specializes in launching brand partnerships in the premium to luxury segment across apparel, footwear and lifestyle businesses. Currently, its portfolio of brand partnerships includes Armani Exchange, Coach, Burberry, Michael Kors and Kate Spade New York.

“We are excited to partner with Reliance as part of our continued global expansion,” said Laura Alber, president and CEO of Williams-Sonoma. “We are looking forward to opening our first stores in Mumbai and introducing our distinctive brands, excellent customer service, and exceptional products to customers in India.

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