ABOUT US

ETHNIX BY RAYMOND FRANCHISE – ENTER INDIA’S BRANDED ETHNICWEAR RETAIL MARKET

Looking for an Ethnix by Raymond franchise in India?

Ethnix by Raymond brings the Raymond legacy into the ethnicwear and contemporary Indian fashion segment.

As part of the Raymond portfolio, Ethnix benefits from the broader group’s experience in textiles, apparel and retail.

For investors, the opportunity is particularly relevant to those looking to participate in India’s organised ethnicwear market through an established brand ecosystem.

WHY CONSIDER AN ETHNIX BY RAYMOND FRANCHISE?

RAYMOND LEGACY. ETHNICWEAR FOCUS.

Ethnix by Raymond combines the heritage of the Raymond group with a dedicated ethnicwear retail proposition.

PART OF AN ESTABLISHED PORTFOLIO

The wider Raymond portfolio includes:

• Raymond Ready To Wear
• Park Avenue
• ColorPlus
• Parx
• Ethnix by Raymond
• Made To Measure

AN OPPORTUNITY IN ORGANISED ETHNICWEAR

The opportunity is relevant for investors looking to enter or expand within the branded ethnicwear and lifestyle retail segment.

CONSIGNMENT-BASED MODEL

The commercial information identifies a consignment model, with the franchise fee stated as N/A.

FOUNDED

2017

FRANCHISING SINCE

2022

UNITS (CURRENT LOCATIONS)

2,000+ Points Of Sale Across India

UNITS ( EXPANSION LOCATIONS)

Location is an important qualification criterion for this franchise opportunity.

Preferred Territories

The current preference is for:

• Tamil Nadu
• Kerala
• Telangana
• Andhra Pradesh
• Karnataka

Preferred Markets

The brand is looking for opportunities in major Tier-1 markets.

Property Requirement

A suitable property should have:

Minimum 20-Foot Facade

The property should preferably be located next to national apparel brands.

INVESTMENT ( EXPECTED)

The indicative investment requirement for the Ethnix by Raymond franchise is ₹80–90 lakh, excluding the landlord deposit.

This investment should be considered along with the cost of establishing and operating a retail outlet. Final commercial requirements may vary depending on the approved location, store specifications and applicable brand terms.

Investment

₹80–90 Lakh

Landlord Deposit

Excluded

FRANCHISE FEES

ROYALTY FEE     

AREA (SQ.FT.)

The required store area is:

1,200–1,500 Sq. Ft.

A suitable retail property within this range is expected for the proposed franchise outlet.

RETURN ON INVESTMENT (EXPECTED)

18% estimated ROI

PAYBACK PERIOD( EXPECTED)

28 months estimated payback

FINANCING ASSISTANCE             

Yes. Credit guidelines and banking support are available to streamline securing startup capital or business loans.

NUMBER OF EMPLOYEES ( REQUIRED)

Yes

TRAINING SUPPORT     

Yes. The brand provides 7 to 15 days of comprehensive training.

MARKETING SUPPORT 

Yes. The store benefits from high-impact national advertising campaigns, regional marketing rollouts, and seasonal fashion previews driven by Raymond.

TRAINING LOCATIONS

On-Site & Regional Hubs. Staff are trained on-site at your venue for billing and daily routines, while core product knowledge and Indian ethnic styling are taught at Raymond’s regional corporate facilities.

TRAINING DAYS

7–15 Days Of Training

AGREEMENT TERMS   

5 Years for the initial contract term.

EXCLUSIVITY OPTION    

Yes. The contract provides territorial exclusivity for your specific location, subject to the defined market catchment area.

RENEWAL TERM

STAFF RECRUITMENT SUPPORT

Yes. Raymond helps you source, interview, and onboard qualified personnel to meet the brand’s service standards.

OPERATIONS MANUAL SUPPORT

Yes. You will receive a standard Retail Operations Manual mapping out billing policies, backend inventory tracking, and daily store management protocols.

MARKETING MATERIAL SUPPORT        

Yes. The brand supplies all essential in-store visual elements, seasonal VM kits, customized carry bags, and digital promotional assets.

SITE SELECTION SUPPORT           

Yes. Raymond’s real estate experts handle demographic filtering, footfall verification, and layout evaluation to approve your property.