ABOUT US

Mud Cups is not just another café — it’s a fast-growing tea franchise in India built on one powerful idea: reviving India’s traditional chai culture in a modern, scalable format.

Serving authentic kulhad chai, regional beverages, and quick bites, Mud Cups has become a preferred destination for students, professionals, and daily commuters. With affordable pricing, strong repeat demand, and a proven operating model, the brand offers one of the most practical low investment food franchise opportunities in India.

If you’re looking for a business with daily cash flow, high consumption demand, and simple operations, Mud Cups is built for you.

FOUNDED

Established in 2020

FRANCHISING SINCE

2021

UNITS (CURRENT LOCATIONS)

55+ successfully operating outlets across India

UNITS ( EXPANSION LOCATIONS)

High-potential locations available across metro, tier 2, and tier 3 cities

INVESTMENT ( EXPECTED)

Start your own outlet with just ₹6–9 Lakhs (approx.)

FRANCHISE FEES

Included in total investment — no hidden costs

ROYALTY FEE     

Royalty-free model — keep 100% of your profits*

(*as per agreement terms)

AREA (SQ.FT.)

Compact setup: 100–150 sq.ft. — ideal for high-footfall areas

RETURN ON INVESTMENT (EXPECTED)

Strong unit economics with 30%–60% margin potential

PAYBACK PERIOD( EXPECTED)

Fast recovery: 6–12 months*
(*depends on location & sales performance)

FINANCING ASSISTANCE             

Guidance available to help you plan your investment

NUMBER OF EMPLOYEES ( REQUIRED)

Just 2 staff members required — easy to manage operations

TRAINING SUPPORT     

Get complete hands-on training before launch — from tea preparation to customer handling and billing systems. Even first-time entrepreneurs can confidently run the business.

MARKETING SUPPORT 

• Store launch strategy support
• Local marketing guidance
• Promotional campaign assistance
• Brand visibility support

You’re never alone — the brand helps you grow.

TRAINING LOCATIONS

On-site and at designated training centers

TRAINING DAYS

5 to 30 days depending on model — ensuring complete operational readiness

AGREEMENT TERMS   

Long-term partnership of 3–5 years

EXCLUSIVITY OPTION    

Territory protection available based on location and market potential

RENEWAL TERM

STAFF RECRUITMENT SUPPORT

Initial hiring guidance provided to help you build your team quickly

OPERATIONS MANUAL SUPPORT

Detailed SOPs ensure:

• consistent taste
• smooth operations
• minimal trial & error

MARKETING MATERIAL SUPPORT        

Complete branding support including:

• signboards
• menu displays
• promotional creatives

SITE SELECTION SUPPORT           

Site Selection Support

Location is everything — and we help you get it right.

Our team guides you in selecting high-footfall, high-revenue locations such as:

• college zones
• IT hubs
• highways
• busy main roads