ABOUT US

Start Your Own Diamond Jewellery Business Franchise in India

The Sparkles Diamond Jewellery Business Franchise offers a premium opportunity to enter India’s fast-growing jewellery retail sector with a trusted and established brand.

Sparkles is the flagship jewellery brand of Poddar Diamond Ltd. (PDL), a company with decades of expertise in diamond manufacturing, cutting, and polishing. Founded in 1994, Sparkles has evolved into a recognized name in diamond jewellery, with a growing retail presence across India and global markets.

The diamond jewellery business franchise model is designed to combine manufacturing strength, brand credibility, and retail scalability—enabling partners to build a structured jewellery business with long-term potential.

FOUNDED

Sparkles was founded in 1994, making it a legacy brand with over three decades of experience in the diamond jewellery industry.

FRANCHISING SINCE

The diamond jewellery business franchise model is newly introduced, offering early-stage partners the advantage of entering during the brand’s expansion phase.

UNITS (CURRENT LOCATIONS)

Currently, franchise rollout is in the initial stage, allowing early partners to secure high-potential locations.

UNITS ( EXPANSION LOCATIONS)

Pan India expansion opportunities are available for the Sparkles diamond jewellery business franchise, subject to brand approval and location feasibility.

INVESTMENT ( EXPECTED)

The business setup requires a deposit of approximately:

₹70 Lakhs (Stock Deposit Model)

This deposit is backed by jewellery inventory supplied by the brand, ensuring asset-backed value within the business.

FRANCHISE FEES

The one-time franchise fee is:

₹5 Lakhs

This grants access to:

• Sparkles brand name and identity
• Retail business model
• Product access and inventory systems
• Operational and marketing framework

ROYALTY FEE     

No royalty is charged

The diamond jewellery business franchise operates on a commission-based structure, allowing partners to benefit from a simplified revenue model.

AREA (SQ.FT.)

The required space for a Sparkles outlet is:

250 – 500 sq. ft.

Ideal locations include:

• High-street retail areas
• Premium commercial zones
• Locations near established jewellery markets

RETURN ON INVESTMENT (EXPECTED)

The business is structured to deliver stable and consistent performance based on:

• Brand-driven demand
• Retail footfall
• Product pricing strategy
• Market location

Expected returns range between 12% – 22% annually, depending on operational execution and location.

PAYBACK PERIOD( EXPECTED)

The expected payback period for the diamond jewellery business franchise is approximately:

4 Years

This aligns with a stable retail business model focused on long-term value creation.

FINANCING ASSISTANCE             

The brand provides strong inventory backing:

• Stock value up to 2.5x of the initial deposit

This ensures:

✔ Adequate product display
✔ Strong assortment
✔ Faster customer conversion

NUMBER OF EMPLOYEES ( REQUIRED)

A team of trained retail staff is required to operate the store efficiently.

Staff recruitment and training are supported by the brand to maintain service standards.

TRAINING SUPPORT     

Complete training support is provided by Sparkles, covering:

• Product knowledge
• Sales techniques
• Customer handling
• Store operations

MARKETING SUPPORT 

The brand provides marketing support, including:

• Campaign planning
• Brand creatives
• Digital promotion support

An annual marketing contribution of approximately 10% of the annual business plan is allocated for brand-led activities.

TRAINING LOCATIONS

Training is conducted across Pan India locations, ensuring accessibility for all franchise partners.

TRAINING DAYS

Training duration ranges from:

7 to 15 days

This ensures complete operational readiness before store launch.

AGREEMENT TERMS   

The franchise agreement is valid for:

5 Years

EXCLUSIVITY OPTION    

Sparkles provides location-based exclusivity, ensuring:

• No competing franchise within a minimum 5 km radius

This protects market potential and reduces internal competition.

RENEWAL TERM

STAFF RECRUITMENT SUPPORT

The brand provides assistance in:

• Hiring trained retail staff
• Ensuring alignment with brand standards
• Maintaining service quality

OPERATIONS MANUAL SUPPORT

A complete operations manual is provided, including:

• Store management guidelines
• Sales processes
• Inventory handling systems
• Customer experience standards

MARKETING MATERIAL SUPPORT        

The franchise partner receives:

• Branding materials
• Store creatives
• Promotional assets
• Campaign support

SITE SELECTION SUPPORT           

Sparkles assists in identifying the right location by evaluating:

• Footfall potential
• Market demand
• Competition landscape
• Retail viability