ABOUT US

MV’s KULCHAS – AN AWARD-WINNING NORTH INDIAN FOOD BRAND

MV’s Kulchas is an award-winning North Indian food brand, founded in 2016 with a vision to bring the authentic flavours of Amritsari Kulchas, Chur Chur Naan and Delhi-style Chaat to customers across India.

From its first outlet at Inorbit Mall, Vadodara, MV’s Kulchas has grown into a recognized food brand with a presence across multiple markets. The brand has been consistently recognized for its food, concept and contribution to the hospitality industry, including Times Food Awards – 2022, 2023 & 2024, ET Hospitality Awards – 2024 and Aakar Hospitality Awards – 2023, among other recognitions.

What differentiates MV’s Kulchas is its strong focus on authenticity, product quality and consistency. Our menu brings together signature Amritsari Kulchas, Chur Chur Naan, authentic Delhi-style Chaat, Tandoori Starters, North Indian favourites and traditional beverages.

Behind the brand is a 5,000+ sq. ft. central kitchen, which forms a key part of our expansion strategy. The central kitchen enables us to standardize products, recipes, preparation processes and quality, while supporting supply to outlets across different regions of India.

We have also developed a structured operational system comprising standardized recipes, kitchen SOPs, trained kitchen manpower, daily operational checklists, food-cost controls and quality-control processes. This strong backend infrastructure allows us to maintain consistency while scaling the brand.

MV’s Kulchas is now entering its next phase of growth through a FOCO (Franchise Owned, Company Operated) model, where the brand takes responsibility for key operational functions including trained kitchen manpower, food quality, food-cost management, SOP implementation and day-to-day operations.

Our vision is to take MV’s Kulchas from a successful regional brand to a strong pan-India North Indian food brand, while ensuring that every outlet delivers the same authentic taste, quality and customer experience.

OUR PROMISE

Authentic Taste. Award-Winning Food. Standardized Operations. Scalable Growth.

Amritsari Kulcha Franchise in India – MV’s Kulchas

Start Your Food Business with MV’s Kulchas

Looking for an Amritsari Kulcha franchise opportunity in India?

MV’s Kulchas is an established North Indian food brand founded in 2016, with its first outlet launched at Inorbit Mall, Vadodara. The brand brings authentic Amritsari Kulchas and traditional Punjabi cuisine to customers through a modern, consistent and scalable format.

The brand was created with a simple vision — to bring the authentic taste of Amritsari Kulchas and traditional Punjabi cuisine to customers in a modern, consistent and scalable format.

Its signature offerings include Amritsari Kulchas, Chur Chur Naan, Tandoori Starters, North Indian delicacies and traditional beverages such as Patiala Lassi.

MV’s Kulchas focuses on authentic flavours, standardized recipes, consistent quality and efficient operations across its outlets.

Why Choose an MV’s Kulchas Franchise?

Authentic North Indian Food Concept

MV’s Kulchas focuses on authentic Amritsari Kulchas and traditional Punjabi cuisine, supported by standardized recipes and consistent food quality.

Established Brand

With operations dating back to 2016 and franchise expansion since 2022, MV’s Kulchas is building its presence in the North Indian QSR and restaurant segment.

STANDARDIZED OPERATIONS

MV’s Kulchas provides an operations/SOP manual covering kitchen operations, recipes, preparation methods, portion control, hygiene, food safety, service standards and day-to-day outlet operations.

TRAINED KITCHEN TEAM

MV’s Kulchas provides the trained kitchen team for the franchise outlet, with training based on the brand’s recipes, SOPs, food quality and hygiene standards.

MARKETING SUPPORT

The brand provides launch support, digital marketing guidance, social media creatives, promotional campaigns, influencer marketing support, local marketing strategies, festival campaigns and ongoing marketing guidance.

SITE SELECTION SUPPORT

The brand provides site-selection support covering location, catchment, footfall, visibility, accessibility, parking, competition, rental viability, local market potential and delivery potential.

What Does MV’s Kulchas Offer?

MV’s Kulchas brings together popular Punjabi and North Indian food offerings under one brand.

Signature Offerings Include:

• Amritsari Kulchas
• Chur Chur Naan
• Tandoori Starters
• North Indian Delicacies
• Patiala Lassi
• Traditional Beverages

The brand’s focus is on maintaining authentic flavours, standardized recipes and consistent quality across its outlets.

FOUNDED

2016

First outlet launched at Inorbit Mall, Vadodara.

FRANCHISING SINCE

MV’s Kulchas has been expanding through the franchise model since 2022, with a focus on building a scalable pan-India presence.

UNITS (CURRENT LOCATIONS)

8+ Units across Gujarat & Hyderabad

UNITS ( EXPANSION LOCATIONS)

MV’s Kulchas is focused on building a strong pan-India franchise network, with franchise opportunities available across multiple territories in India.

INVESTMENT ( EXPECTED)

₹15 Lakhs onwards

FRANCHISE FEES

₹5,00,000 + applicable GST

ROYALTY FEE     

6% of Gross Sales

AREA (SQ.FT.)

700–1,000 sq. ft.

RETURN ON INVESTMENT (EXPECTED)

40%–55% per annum*

PAYBACK PERIOD( EXPECTED)

18–24 months*

FINANCING ASSISTANCE             

Guidance and support for exploring business financing options through banks and financial institutions

NUMBER OF EMPLOYEES ( REQUIRED)

10–12

TRAINING SUPPORT     

Yes – Comprehensive training covering:

• Kitchen operations
• Product preparation
• Standard Operating Procedures
• Food safety & hygiene
• Inventory management
• Staff management
• Customer service
• Overall outlet operations

MARKETING SUPPORT 

Yes – support includes:

• Brand launch support
• Digital marketing guidance
• Social media creatives
• Promotional campaigns
• Influencer marketing support
• Local marketing strategies
• Festival campaigns
• Ongoing marketing guidance

TRAINING LOCATIONS

Ahmedabad & Hyderabad

TRAINING DAYS

7–10 Days

Training covers kitchen, product, SOP and outlet operations.

AGREEMENT TERMS   

5 Years

EXCLUSIVITY OPTION    

Yes, subject to territory, location approval and performance conditions.

RENEWAL TERM

STAFF RECRUITMENT SUPPORT

MV’s Kulchas provides the trained kitchen team for the franchise outlet.

For front-of-house operations, staff are hired locally and trained by the brand in:

• Customer service
• Brand standards
• Billing
• Product knowledge
• Outlet operations

OPERATIONS MANUAL SUPPORT

Yes

MV’s Kulchas provides an Operations/SOP Manual covering:

• Kitchen operations
• Recipes
• Preparation methods
• Portion control
• Hygiene
• Food safety
• Service standards
• Day-to-day outlet operations

Kitchen and Operations Checklists are also provided to monitor daily activities, compliance, hygiene, quality and operational performance.

MARKETING MATERIAL SUPPORT        

Yes

Includes:

• Brand guidelines
• Menu designs
• Social media creatives
• Promotional creatives
• Launch marketing material
• Campaign templates

SITE SELECTION SUPPORT           

Yes

MV’s Kulchas provides site-selection support covering:

• Location
• Catchment area
• Footfall
• Visibility
• Accessibility
• Parking
• Competition
• Rental viability
• Local market potential
• Delivery potential

The final site is subject to brand approval. The current material also states that multiple pre-approved locations are available for franchise development, subject to final brand approval.

Who Can Apply for an MV’s Kulchas Franchise?

The MV’s Kulchas franchise opportunity can be explored by entrepreneurs and investors interested in the North Indian food, QSR and restaurant segment.

Applicants should be prepared to:

• Make the required investment
• Identify or evaluate a suitable location
• Follow MV’s Kulchas’ SOPs and operating standards
• Maintain food quality and hygiene standards
• Work with the brand during training and outlet development
• Recruit front-of-house staff locally
• Operate the outlet in accordance with the franchise agreement

Frequently Asked Questions About MV’s Kulchas Franchise

What is the investment required for an MV’s Kulchas franchise?

The minimum investment starts from ₹15 Lakhs onwards, depending on the location, outlet size and format.

What is the MV’s Kulchas franchise fee?

The franchise fee is ₹5,00,000 + applicable GST.

What royalty does MV’s Kulchas charge?

The royalty fee is 6% of Gross Sales.

How much space is required for an MV’s Kulchas franchise?

The indicated area requirement is 700–1,000 sq. ft.

When was MV’s Kulchas founded?

MV’s Kulchas was founded in 2016, with its first outlet launched at Inorbit Mall, Vadodara.

When did MV’s Kulchas start franchising?

The brand has been expanding through the franchise model since 2022.

How many MV’s Kulchas units are currently operating?

The onboarding information states 8+ units across Gujarat and Hyderabad.

Is the MV’s Kulchas franchise available across India?

The brand states that franchise opportunities are available across multiple territories in India, as part of its pan-India franchise expansion.

Does MV’s Kulchas provide franchise training?

Yes. Comprehensive training is provided for kitchen operations, product preparation, SOPs, food safety and hygiene, inventory management, staff management, customer service and overall outlet operations.

Where is the training conducted?

Training is conducted at Ahmedabad and Hyderabad for approximately 7–10 days.

Does MV’s Kulchas provide kitchen staff?

Yes. MV’s Kulchas states that it will provide the complete trained kitchen team for the franchise outlet.

Who hires front-of-house staff?

Front-of-house staff are hired locally. The brand provides training to the locally recruited team.

Does MV’s Kulchas provide SOP support?

Yes. The brand provides a detailed SOP Manual covering kitchen operations, recipes, preparation methods, portion control, hygiene, food safety, service standards and day-to-day outlet operations.

Does MV’s Kulchas provide marketing support?

Yes. Marketing support includes brand launch assistance, digital marketing guidance, social media creatives, promotional campaigns, influencer marketing support, local marketing strategies, festival campaigns and ongoing marketing guidance.

Does MV’s Kulchas help with site selection?

Yes. The brand provides end-to-end site-selection support and evaluates factors including catchment, footfall, visibility, accessibility, parking, competition, rental viability, local market potential and delivery potential.

What is the franchise agreement term?

The franchise agreement term is 5 years.

Is exclusivity available?

Yes, an exclusivity option is indicated, subject to territory, location approval and performance conditions.

What is the expected ROI?

The onboarding information indicates an expected ROI of 40%–55% per annum. Actual returns may vary depending on location and business performance.

What is the expected payback period?

The indicated expected payback period is 18–24 months, subject to location and business performance.