Interview with Harsh Tiwary, Business Development Head at Leather World          

Please mention your name and position in Leather World.

Harsh Tiwary, Business Development Head.

Please mention your time duration of association with the brand Leather World and what inspired you to start it?

I have been associated with Leather World since 3 year’s by now. The reason I’m associated with this brand is because Leather World is a mass-concentric and customer concentric brand, and can grow to become a known-brand across globe.

Please mention any unique characteristics of the brand Leather World which makes the brand different from others.

Its Customer-retaining policies. The sales return are accepted within 60 days from date of purchase. Two months return policy in-case of product damage makes the brand customer centric as other brands have an average return policy of only 15 days. A brand which can create Loyalty among its customer make the brand different from any of its competitor.

Who can be a franchisee for Leather World?(franchisee profile expectation)

Any individual who has an interest to own a retail- brand.

Where do you want to see the brand Leather World in the next financial year? What are the planned target/goals the brand wants to achieve?

As a brand leather world will add 20 new outlets in its kitty by end of next financial year. And plans to open these outlets across different region to create brand presence.

Can you elaborate more about the products/services provided by Leather World?

Leveraging the in-house expertise of understanding market trends and customer demands, Leatherworld has created 9 different brands catering to formal, casual, sports footwear and leather/faux-leather accessory needs of men, women and kids.

The differentiated brand lines consist of a wide range of quality footwear products and accessories for the whole family at different price points, to suit the needs and wallets of modern consumers. Owing to a wide range of branded footwear under a single roof, every Leatherworld outlet sells almost 65,000 footwear units in a year with one unit sold every 4 minutes.

In-house brands at Leatherworld include: Milaan Club, EVR, Hot Heels, Stiler, Dolna, Tykes, Delacote, Roots and Florish.

What are your expectations from Franchise Alpha?

We believe Franchise Alpha can help us recruit franchises across country starting from Mumbai.

Where do you see the brand Leather World in the long run if you have Franchise Alpha by your side?

Leather World as a brand is looking at IPO in next 5 Year’s.