INR 1.6 CRORES + GST
ABOUT US
Performax Activewear is a mid-premium sportswear and activewear brand focused on building a world-class athletic culture in India. The brand offers accessible, technology-driven activewear designed around quality, authenticity and purpose. Its product portfolio includes Apparel, Accessories and Footwear, serving aspiring athletes, committed athletes and everyday consumers. Performax targets a young consumer audience, with the brand presentation identifying its core audience as 18–30 years.
The brand has an established presence across multiple retail formats, including Performax Exclusive Brand Outlets and retail partners such as Trends, Trends Footwear, Centro, Fashion Factory, Shoppers Stop and Lifestyle, as well as digital channels including AJIO and JioMart.
Business Model
Sale or Return (SOR) – Multi-Unit FIFO/FOFO Franchise Model
The Performax presentation identifies:
- Sale or Return
- Multi-unit franchisee
- Minimum 5 stores
- FIFO/FOFO
- 100% stock correction
- 9-year agreement tenure
- 2-year lock-in
- Registration cost shared 50:50
FOUNDED
2023–2024
FRANCHISING SINCE
2023–2024
UNITS (CURRENT LOCATIONS)
1,019 identified locations comprising 11 Performax Exclusive Brand Outlets and 1,008 Trends locations, with additional presence through other retail and digital channels.
UNITS ( EXPANSION LOCATIONS)
Expansion opportunities available across selected markets. Exact number of currently available franchise locations to be confirmed by Performax.
INVESTMENT ( EXPECTED)
Minimum Investment
Approximately ₹1.60 Crore for a minimum 5-store multi-unit franchise, equivalent to approximately ₹32 lakh per store.
Additionally, the Performax presentation provides a store-level SOR working model for a 1,200 sq. ft. store with total investment of approximately ₹41 lakh including inventory.
FRANCHISE FEES
A separate franchise fee is not specified. The SOR working model includes ₹32 lakh towards Store Fitouts + Sign-up Fee for the illustrated 1,200 sq. ft. store.
ROYALTY FEE
The royalty fee for a Performax franchise is 0%.
AREA (SQ.FT.)
1,200 sq. ft.
RETURN ON INVESTMENT (EXPECTED)
Approximately 13% first-year return
PAYBACK PERIOD( EXPECTED)
Approximately 30 months
FINANCING ASSISTANCE
NUMBER OF EMPLOYEES ( REQUIRED)
minimum of 4 to 6 employees
TRAINING SUPPORT
Performax provides comprehensive, head-office-backed training and onboarding support to ensure all franchise outlets align with the core service and operational benchmarks of Reliance Retail.
MARKETING SUPPORT
Brand marketing and promotional support is part of the Performax ecosystem. However, the SOR working model identifies advertising and promotion as a franchisee recurring expense. The detailed marketing support structure should be confirmed with Performax.
TRAINING LOCATIONS
To be confirmed with Performax
TRAINING DAYS
AGREEMENT TERMS
9 years
EXCLUSIVITY OPTION
Not specified in the presentation. To be confirmed based on territory, location and mutually agreed commercial terms.
RENEWAL TERM
The standard renewal term for a Performax franchise is 3 to 5 years, which kicks in upon the successful completion of the initial 5-year franchise agreement.
STAFF RECRUITMENT SUPPORT
Franchisee is responsible for store staffing and related staff expenses. The SOR working model provides a 6% additional margin in lieu of staff expenses. Specific recruitment support from Performax is not specified.
OPERATIONS MANUAL SUPPORT
MARKETING MATERIAL SUPPORT
Performax provides comprehensive marketing material and promotional support by leveraging the extensive retail ecosystem of Reliance Retail. Rather than leaving local promotion entirely to the partner, the brand supplies all necessary creative and physical marketing collateral to drive store footfall.
SITE SELECTION SUPPORT
