INR 33 LAKHS + GST
ABOUT US
John Players is a contemporary Indian men’s fashion brand established in 2002. The brand evolved from formalwear into a complete men’s wardrobe proposition covering Formal, Smart Casual and Jeanswear. Positioned as an aspirational mid-premium brand, John Players focuses on young, fashion-conscious consumers seeking stylish, contemporary and affordable fashion. The brand has surpassed ₹1,000 crore in GMV and has a retail presence across India.
Business Model: SOR – Sale or Return
The presentation explicitly identifies the John Players franchise model as SOR. It also assigns management/operations, capital investment, operating expenses, bank guarantee, sales deposit, insurance and stock losses to the franchisee, while the company handles items such as marketing, VM collaterals, billing software, staff uniforms, transportation and stocks.
FOUNDED
2002
FRANCHISING SINCE
Not specified in the presentation
UNITS (CURRENT LOCATIONS)
3,600+ Points of Sale across India
UNITS ( EXPANSION LOCATIONS)
Expansion opportunities available across selected markets; exact number of available locations to be confirmed.
INVESTMENT ( EXPECTED)
Minimum Investment
Indicative initial requirement: ₹32.6–43 lakh
Basis:
- Store Capex: ₹2,200–₹2,500 per sq. ft.
- Store Size: 800–1,000 sq. ft.
- BG Stock: ₹15–18 lakh
The presentation does not state a consolidated minimum investment figure, so this should be described as an indicative investment requirement, not an official minimum investment.
FRANCHISE FEES
Not specified in the presentation
ROYALTY FEE
Not specified in the presentation
AREA (SQ.FT.)
800–1,000 sq. ft.
RETURN ON INVESTMENT (EXPECTED)
18% estimated ROI
PAYBACK PERIOD( EXPECTED)
28 months estimated payback
FINANCING ASSISTANCE
Not specified in the presentation
NUMBER OF EMPLOYEES ( REQUIRED)
To be determined based on store size and operating requirements. Franchisee is responsible for store management and operations.
TRAINING SUPPORT
Training support to be confirmed with John Players. Franchisee and store team are required to operate in accordance with the brand’s operating and service standards.
MARKETING SUPPORT
Brand-led marketing and campaign support, including marketing initiatives and visual merchandising support. The company also provides specified marketing/VM collaterals as part of the partner model.
TRAINING LOCATIONS
To be confirmed with John Players
TRAINING DAYS
To be confirmed with John Players
AGREEMENT TERMS
Not specified in the presentation
EXCLUSIVITY OPTION
To be confirmed based on territory, location and mutually agreed commercial terms
RENEWAL TERM
To be confirmed
STAFF RECRUITMENT SUPPORT
Franchisee is responsible for staffing and store management. Specific recruitment support from John Players is to be confirmed.
OPERATIONS MANUAL SUPPORT
Operational guidelines and brand standards to be followed. Specific operations manual/documentation support to be confirmed.
MARKETING MATERIAL SUPPORT
Company-led marketing and visual merchandising support. The presentation identifies VM collaterals, carry bags, billing software and staff uniforms among company responsibilities.
SITE SELECTION SUPPORT
Proposed locations should meet John Players’ store-size and commercial requirements. Location evaluation/approval support to be confirmed with the brand.
