INR 20 LAKHS + GST
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Zivame Franchise – Franchise Opportunity in India
Explore the Zivame Franchise Opportunity
Looking for a Zivame franchise in India? Zivame is one of India’s leading intimatewear brands and has built a strong omnichannel presence combining digital retail with an expanding network of exclusive stores.
The Zivame franchise opportunity is designed for entrepreneurs and investors looking to enter the growing women’s intimatewear and innerwear retail segment with an established brand, differentiated customer experience and structured franchise support.
According to the Zivame brand presentation, the brand has 175+ exclusive stores across 64 cities, serves 10+ million consumers, offers 20,000+ exclusive designs, more than 100 sizes, and operates across seven key categories.
Why Choose a Zivame Franchise?
Zivame has positioned itself beyond conventional innerwear retail by creating a specialised shopping experience focused on women’s fit, comfort and individual needs.
Its retail proposition combines product variety, technology and personalised assistance to make intimatewear shopping more comfortable and informed.
1. Established Intimatewear Brand
Zivame has developed a significant retail and digital consumer presence. Its brand presentation highlights 175+ exclusive stores, 64 cities and 10+ million consumers, providing franchise partners the opportunity to operate under an established brand identity.
2. Large Product Portfolio
The brand offers 20,000+ exclusive designs, 100+ sizes and seven key categories, giving customers a broad range of products for different body types, occasions and life stages.
Its categories include products such as:
- Bras
- Shapewear
- Activewear
- Sleepwear
- Intimatewear
- Comfortwear
- Other women’s intimatewear products
This broad product mix helps position the store as a one-stop destination for women’s intimatewear.
3. Technology-Driven Customer Experience
Zivame’s customer-first approach incorporates sizing solutions, in-store Fit Advisors and its AI-driven Fitcode technology.
The objective is to help customers find products suited to their fit and comfort requirements while improving the overall retail experience.
4. Omnichannel Business Model
Zivame combines online and offline channels, allowing customers to interact with the brand across digital and physical retail touchpoints.
This omnichannel approach is an important differentiator for entrepreneurs considering an innerwear franchise in India.
5. Brand-Led Support
The Zivame franchise presentation highlights brand-led marketing, training and operational support for franchise partners.
FOUNDED
Not specified in the franchise presentation / onboarding material.
FRANCHISING SINCE
Not specified in the franchise presentation / onboarding material.
UNITS (CURRENT LOCATIONS)
175+ Exclusive Stores
UNITS ( EXPANSION LOCATIONS)
Franchise opportunities available across selected Tier 1, Tier 2 and Tier 3 cities, subject to location evaluation and brand approval.
INVESTMENT ( EXPECTED)
Minimum Investment
₹20 Lakhs onwards
Zivame’s current official franchise page states that total investment starts from ₹20 lakh and may vary depending on store size, location and fit-out expenses. It includes the franchise fee, interior setup, initial stock and marketing support.
FRANCHISE FEES
Included within the overall investment; specific franchise fee amount not separately disclosed.
ROYALTY FEE
Not specified / to be confirmed with Zivame.
AREA (SQ.FT.)
500–700 sq. ft.
RETURN ON INVESTMENT (EXPECTED)
Most franchise stores are expected to achieve break-even within approximately 6 months and generate returns thereafter, subject to location, investment, sales and operating performance.
PAYBACK PERIOD( EXPECTED)
Approximately 6 months to break-even.
Note: Break-even should not be represented as a guaranteed payback period. Actual results will depend on store location, investment, sales and operating expenses.
FINANCING ASSISTANCE
Not specified / no financing assistance stated by Zivame.
NUMBER OF EMPLOYEES ( REQUIRED)
To be determined based on store size, location and operating requirements.
TRAINING SUPPORT
Brand-led training support covering product knowledge, customer experience and store operations. Training is intended to help franchise partners and their teams operate the store in accordance with Zivame’s retail standards.
MARKETING SUPPORT
Brand-led marketing support to help franchise stores leverage Zivame’s established brand presence, marketing ecosystem and customer engagement initiatives.
TRAINING LOCATIONS
To be confirmed by Zivame based on the franchise location and training requirements.
TRAINING DAYS
To be confirmed by Zivame.
AGREEMENT TERMS
5 Years
EXCLUSIVITY OPTION
Subject to location availability, territory and mutually agreed franchise terms. Specific exclusivity terms to be confirmed with Zivame.
RENEWAL TERM
Renewable based on performance and mutual consent.
STAFF RECRUITMENT SUPPORT
Franchisee is responsible for staffing requirements; specific staff recruitment support from Zivame is not publicly specified.
OPERATIONS MANUAL SUPPORT
Brand-led operational support is provided to franchise partners. Specific operations manual and documentation support to be confirmed with Zivame.
MARKETING MATERIAL SUPPORT
Brand-led marketing support and marketing materials, as applicable under the franchise programme. Specific marketing deliverables to be confirmed with Zivame.
SITE SELECTION SUPPORT
Zivame supports identification/evaluation of suitable locations. Preferred locations include high-footfall malls, high streets and prominent commercial zones in Tier 1, Tier 2 and Tier 3 cities.
