ABOUT US

Lee Cooper is a heritage British denim and fashion brand founded in 1908 in East London. The brand has evolved from its denim heritage into a broader fashion proposition spanning apparel and footwear. In India, Lee Cooper is positioned as an aspirational, on-trend denim and fashion brand for today’s youth, with a balanced apparel offering across Men, Women and Kids. The brand is present in more than 450 cities through EBO, LFR and MBO formats, and its apparel and footwear business crossed ₹800 crore+ GMV in FY25.

Business Model

Franchise Partner Model

Company Responsibilities

• Taxation costs
• Transportation costs
• Customer discounts
• Carry bags
• Billing software
• Audit rights
• VM collaterals
• Marketing
• Staff uniforms
• Stocks

Franchisee Obligations

• Capital investment
• Bank guarantee
• Insurance costs
• Stock losses
• Management & operations
• Operating expenses
• Sales deposits
• Turnover

FOUNDED

1908

FRANCHISING SINCE

2008

UNITS (CURRENT LOCATIONS)

4,000+ Points of Sale across India

UNITS ( EXPANSION LOCATIONS)

Expansion opportunities available across selected markets; exact number of available franchise locations to be confirmed.

INVESTMENT ( EXPECTED)

Minimum Investment

Indicative requirement: ₹32.6–43 lakh

Basis:

• Store Capex: ₹2,200–₹2,500 per sq. ft.
• Store Size: 800–1,000 sq. ft.
• BG Stock: ₹15–18 lakh

FRANCHISE FEES

The initial franchise fee for a Lee Cooper outlet is ₹2 Lakhs to ₹3 Lakhs

ROYALTY FEE     

Lee Cooper operates on a zero-royalty model.

AREA (SQ.FT.)

800–1,000 sq. ft.

RETURN ON INVESTMENT (EXPECTED)

18% estimated ROI

PAYBACK PERIOD( EXPECTED)

28 months estimated payback

FINANCING ASSISTANCE             

NUMBER OF EMPLOYEES ( REQUIRED)

TRAINING SUPPORT     

Lee Cooper provides a comprehensive, head-office-backed training framework designed to maintain international retail standards across all franchise outlets.

MARKETING SUPPORT 

Brand-led marketing support including marketing initiatives, visual merchandising support and marketing collaterals. The partner model identifies Marketing and VM Collaterals as company responsibilities.

TRAINING LOCATIONS

To be confirmed with Lee Cooper

TRAINING DAYS

The complete onboarding process takes 7 to 10 days before the store opens to the public.

AGREEMENT TERMS   

EXCLUSIVITY OPTION    

To be confirmed based on territory, location and mutually agreed commercial terms

RENEWAL TERM

STAFF RECRUITMENT SUPPORT

• Recruitment Responsibility: The franchisee is entirely responsible for hiring the store manager, cashiers, and sales executives.
• Corporate Vetting & Standards: The brand provides the necessary job profiles and skill criteria, and reserves the right to final-vet the store manager to ensure retail competency.

OPERATIONS MANUAL SUPPORT

• Standard Operating Procedures (SOPs): Lee Cooper provides a detailed Retail Operations Manualupon sign-up.
• Compliance Elements: The manual outlines mandatory rules for daily opening/closing procedures, cash counter management, inventory stock-taking, and customer return/exchange policies.

MARKETING MATERIAL SUPPORT        

• Brand-Provided Collateral: The company directly handles and provides all Visual Merchandising (VM) elements, seasonal posters, official carry bags, integrated billing software, and branded staff uniforms.
• Ecosystem Integration: These materials ensure the franchise outlet matches corporate-owned stores exactly, with costs managed under the structured Partner Model agreements.

SITE SELECTION SUPPORT           

• Location Auditing: The brand’s real estate team conducts an independent footfall, demographic, and catchment area analysis on any property proposed by the partner.
• Format Benchmark: Final approval is granted only if the property meets the commercial layout requirements optimized for Lee Cooper’s standard 1,000 to 1,200 sq. ft. denim retail format.