Cocoon Fertility Pvt Ltd, one of India’s leading IVF chain, has expanded its footprints in Kerala with their franchise centre in Kochi, Ernakulum. Dr Anagha Karkhanis, Director of Cocoon Fertility Pvt Ltd, says, “The journey of Cocoon Fertility has been wonderful till now. We believe that the good work that we do in Maharashtra should also be available to the people of Kerala. We look forward to spread awareness about the IVF treatment which is unfortunately still considered as a taboo in our country. We believe in reaching out to couples facing their silent struggle with infertility. ”
Market research suggests that the Indian IVF Market will reach $829.5 million by 2023, at a CAGR of 16.2%. There are almost 27.5 million infertile couples in India. Of these only 10% seek medical help. India shows high infertility prevalence due to many factors including late marital age, rising alcohol and tobacco consumption etc.
“The Indian IVF market is showing growing steadily and has a high potential attracting private equity and venture capital investments e.g. AHH, TPG etc. Stand alone IVF centers make demographic, financial and operational sense making the business scalable and replicable. Affordable treatments will increase the penetration of services in the market”, says Dr.Rajalaxmi Walavalkar, Consultant IVF, Cocoon Fertility.
Talking about franchise mode of expansion Dr Anagha adds, “Cocoon chooses FOCO model for pan India expansion, with both parties shouldering the investments. Our model allows for faster growth with ideal business mixture of Cocoon technical expertise and local market insight of the franchisee. We chose to start in the South as it is definitely a market with growth potential.”
“Between our doctors, we have 50 years of combined IVF expertise with solid European training. Our franchise team has 25 years experience with franchising bringing complete professionalism to our expansion ventures. Cocoon Fertility ethos is offering the luxury of affordable treatments with a humane touch without compromising quality and ethical working.
We believe through the franchise model we will offer our excellent services pan India. We invite people that share our vision to come and join hands with us to start a venture that helps bring smiles to everyone.” concluded Dr Rajalaxmi.
Currently Cocoon Fertility has centres at Thane, Versova, Dadar, Santacruz, Cochin and Pune. We have centres coming up at Nasik, Vashi and Pune.